By positioning ourselves at the forefront of the Science of Cycling Dynamics we assist riders to quantifiably and scientifically achieve their goals. We do Two things:
1. Our Range of Road, TT, Tri and Trail wheels
The Kinetic-One range is designed and built by Andy Morgan and has evolved over the past decade and more - and is the direct result of a lifetime spent in cycling. Andy has been riding bikes for almost 50 years now. And across almost a dozen disciplines. From the youth scene back in the early 80's through to the Sportive and Tri boom of the 21st century. That's a lot of wheels used.
Unable to ride or walk unassisted since coming down with an auto-immune disease in 2015, Andy now obsessively devotes his time to assisting other riders to get faster - mainly through K1 wheels but also via K1's unique bike-fitting service - which was the UK first bike fitting service ... at the back end of last century (blimey I must be getting old..........!)
Andy Morgan riding a Time Trial in Poole 2013
profile at: www.ttlegends.org/men-cyclists
For example: Andy still brags about being one of 60 or so hardy soles who participated in what we believe was the first ever Uk Sportive some 16 years ago ( The very first dragon ride that now of course has 5000+ riders annually), He has also ridden audax, duathlon, touring, the odd bunch race and over 600 time trials - and in fact he still lays claim to one club 10 Mile record (albeit as the slowest member of a record breaking time trial 3up team!)
Wheels have come along way since then but perhaps unsurprisingly riders requirements still are the same as ever;
well built wheels,
attractive and stylish looking wheels
At K1 we always aim to excel in all these departments - And throughout our range of sportive specific wheels right through to our TT/Tri wheels, and beyond, to the emerging generation of disc wheels, we strive to hold onto quality above all else - after all wheels get a hammering on UK roads!
2. Our Bike Fitting and Analysis Services
Through detailed scientific analysis of the critical components of: Biodynamics, Pedaling Dynamics and even Aerodynamics, we work systematically with each riders unique requirements (on their own bikes!) to measurably improve position and technique and to determine the fit of the bike. The result is the achievement of maximum power, speed, efficiency and comfort.
Having given up cycling in his teens due to repetitive injuries and discomfort that plagued his early racing career, He like so many people wanted to try again to recapture some of that youthful vigour and simplicity that gets squashed by things like work, parenthood and the inevitable weight gain!
Andy knew that the likelihood of injury coming along was perhaps even greater than it was when he was a teenager - having neglected sport/body for over 10 years. he was thus determined to get it right second time round and understood that his body had not been well served by his bikes in the past and that as a teenager, he had (of course), given no thought to how he was using his body on the bike!
Where to start then? Even in 1999 bike sizing was still at a very basic stage and how riders rode their bikes was something that was viewed in a very haphazard and unscientific way. I knew the pro-teams had great input but no one else seemed to get anything helpful - the only exceptions being the "folk knowledge" of the older guys in the clubs which was often spot-on and very useful - but unformulated and seldom written down - this was at the dawn of the Internet still i guess!
So what took us to where Kinetic-one is now?
Well, What i had in 1999 as a 30 year old - that i did not have at 18 - was a degree in Analytical Science and a Masters degree in Anthropology and it was these two things that cross fertilized and germinated into what was to become the UK's first bike fitting service! I've essentially applied the learning from both these forms of training to the relationship between bike and rider. Initally of course to sort my own bike/riding problems out and then more latterly in a professionaI capacity.
And what I have now, all these years later, as I head inevitably towards 50 (blimey!) that I did not have in 1999 - is the experience of almost 2000 bike fitting sessions: